Market Research
We are a leading Market research company in Sub Saharan Africa. We are committed to providing exceptional service and delivering high-quality research that help Businesses make informed decisions. We collect insightful qualitative and quantitative data about the African market on different products or services. Our tools include, mystery shopping, interviews, surveys and focus groups, in-depth interviews etc., all tailored to different market segments.
Business to Business (B2B) Research
B2B market research helps in gaining a better understanding of the market stakeholders and decision makers.
Business to Customer (B2C) Research
Business to Consumer (B2C) Market Research is a type of research that businesses to understand their customers’ preferences and behavior.
Brand Health Trackers
Brand health tracker surveys are a specific type of tracking study used to measure a brand’s current state of awareness, associations, perceptions, interest, advocacy (NPS), and more.
Exit Interviews
Exit interviews are conducted in-person with customers or clients as they are leaving a shop or service centre.
Retail Census
In market research, a retail census involves conducting a complete enumeration of every unit, item, or person within a given population.
Retail Audits
This involves studying a chosen sample of retail stores or outlets in order to obtain information on a range of parameters.
Research. Learn. Inform.
We are a professional research firm/company providing market research, social research, public policy research, monitoring & Evaluation, and data collection services; operating in Uganda, Kenya, Tanzania, Rwanda, Burundi, Democratic Republic of Congo, Sudan, Ethiopia, South Sudan, Djibouti, Somalia, Eritrea, Mozambique, Malawi, Mali, Nigeria, Ghana, Chad, Central African Republic and the rest of Sub-Saharan Africa.