Quantitative Methodology
We are a leading research company in Sub Saharan Africa. We are committed to providing exceptional service and delivering high-quality research that helps our clients make informed decisions. We collect insightful qualitative and quantitative data about the African market for your product or service. Our tools include, mystery shopping, interviews, surveys and focus groups, etc., all aimed at your preferred market segments.
PAPI
This is a commonly used approach to conducting standardized personal interviews. In this method, the interviewer uses a printed questionnaire to ask the interviewee a set of pre-determined questions.
CAPI
As a technique for data collection, NEOFACTS utilizes Computer-Assisted Personal Interviews (CAPI) which involve face-to-face interaction between the interviewer and the interviewee.
CAWI
This technique involves conducting interviews through the internet, where the respondent receives the survey via the same online channel and completes it online.
CATI
The computer-Assisted Telephone Interview (CATI) technique of data collection as employed by NEOFACTS, involves using trained interviewers to conduct automated phone interviews with the participants.
Central Location Tests (CLTs)
NEOFACTS uses Central Location Tests (CLTs) as a data collection method for market research. CLTs offer a controlled and standardized environment for conducting taste testing and sensory testing, which is crucial for accurate data collection.
Mystery Shopping
Mystery shopping is a proven research technique where trained evaluators, posing as regular customers, visit retail stores, restaurants, banks, or service outlets to assess the customer experience firsthand.
Research. Learn. Inform.
We are a professional research firm/company providing market research, social research, public policy research, monitoring & Evaluation, and data collection services; operating in Uganda, Kenya, Tanzania, Rwanda, Burundi, Democratic Republic of Congo, Sudan, Ethiopia, South Sudan, Djibouti, Somalia, Eritrea, Mozambique, Malawi, Mali, Nigeria, Ghana, Chad, Central African Republic and the rest of Sub-Saharan Africa.