Mini groups are a research method that is similar to a focus group but with a smaller number of participants, typically between 3 and 5 people. This approach can be particularly useful for research projects where a more intimate setting is required, or where the topic area is complex and may require more in-depth explanation. Like focus groups, mini-groups are a qualitative research method that allows participants to share their attitudes, opinions, experiences, and perceptions in a group setting. This approach offers several benefits, including the ability to gather more detailed information, as well as the opportunity to explore a wider range of issues.

NEOFACTS offers mini-group research services that can be customized to meet the unique needs of our clients. Our experienced moderators work closely with participants to ensure that the discussion remains focused on the topic at hand, while also encouraging participation from all attendees.